Score: 3 stars out of 5.
TLDR review: A very interesting read about the history of a large company. However, the lack of criticism of corporate culture was disappointing; as was also the fact that the book was not written for a larger audience.
Full review: Nvidia is hot at the moment. It’s a company founded by Jensen Huang that at one stage was the most valuable company in the world in terms of market capitalisation. It edged past Microsoft and Apple to achieve this crown mid-way through 2024.
Since then, the company’s stock has fallen as a result of a number of factors. Nonetheless, Nvidia is still a powerhouse, which is why I was keen to read an account of its history that was published in December 2024.
In this respect, the book was a fascinating read for a computer nerd like myself. I recall Nvidia from the 90s as a child who would do its best for bragging rights in the school’s playground. Back then, whoever had the fastest graphics card to play the latest FPS was the coolest kid around. Everybody wanted to befriend you in the hope that they would get invited to your house to see what marvels this new graphics card could produce on a monitor.
So, to read about what was happening behind the scenes at the company, to read about how the company went from nothing to the behemoth that it is today, was not only intriguing but also heartwarming. Jensen Huang, the CEO of the company, has steered the company very well through a constantly evolving industry. Kudos to him for that.
I took off two stars however, for two particular reasons.
Firstly, although the book is well-written, it is not written for a wider audience. This is hard to do for a topic such as this – but I have seen it done before. A book about a company such as Nvidia should be an interesting read for most people because of the company’s achievements.
Secondly, Jensen Huang is a typical corporate CEO: cutthroat and sometimes ruthless. He has set up a “culture” (a misnomer if I ever saw one) in the company that is unhealthy to say the least. Here’s a quote from the book:
… Nvidia demands much of its people. Extreme commitment is critical to the Nvidia way. 60-hour work weeks are expected as the bare minimum, even at junior positions. A workweek can stretch to 80 hours or more during critical periods in chip development. (Chapter 16)
When profits become the main driving factor for humans, this is not only unhealthy but is diseased. Sure, the company makes a lot of money but at what cost? Broken marriages, broken relationships, absent parents from households, psychological fatigue. The pain that ensues is something you can’t quantify and measure and place on a graph beside a company’s earnings. I have seen this kind of corporate “culture” when I once worked in the industry and it still disgusts me when I read about it. And it hurt me to see that the author of this book did not criticise this environment enough.
Here’s another quote:
Fear and anxiety became Jensen’s favourite motivational tools (Chapter 6)
This is nothing to be proud of. Like I said, it’s a disease. Money is not everything. We need to speak out more against dehumanising conditions in corporations.
I created a video of this review where I extend my analysis a bit further:
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